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05 / Position · Product and brand

A brand and a product that live up to what you do.

We direct your identity, product design and customer experience, with specialists in each discipline, so what your company does well gets noticed.

Tell us what you want to achieve Try the express assessment

When we get the call

From what is happening to what changes

This is how most enquiries start, and this is what changes once we solve it.

  1. “Every piece comes out different and the brand is unrecognisable.”

    A brand people recognise

    The same system on the website, the product, a proposal and a sign: it is always clearly you.

  2. “People never quite understand what our product does.”

    A product people understand

    What it solves, for whom and in what order, before a single screen is designed.

  3. “Customers try us and do not come back.”

    Customers who come back

    The moments that decide whether someone returns, designed on purpose.

  4. “Every time we make something new, we argue about everything from scratch.”

    Rules that apply themselves

    A guide your team can use without having to ask you every time.

What it looks like

What a well-built brand looks like

The example of Kuanta, a made-up business wallet for collections and payments: its identity, its product and its customers’ experience.

The identity

Palette

  • Night #0E1B2C
  • Mint #2EE6A6
  • Coral #FF8A7A
  • Cloud #F4F7FB

Typography

Aa Headings · Inter ExtraBold
Aa Body · Inter

Tone

  • Clear
  • Agile
  • Reliable

Applications

kuanta •••• 4821 Northern Workshop Ltd. Business

The product

  1. 1 One main action: collect.
  2. 2 What matters, in plain sight: the balance.
  3. 3 Statuses you understand at a glance.
  4. 4 The brand present, without getting in the way.

The experience

  1. 01 Discovers A website that says in seconds what Kuanta does and for whom.
  2. 02 Opens an account Hassle-free sign-up, and someone alongside the first time.
  3. 03 First collection Getting paid with a link or a QR code, no manual needed.
  4. 04 Needs help A quick answer, in the same tone as the brand.
  5. 05 Returns and recommends Reasons to stay that do not depend on a discount.

What it includes

Service by service

Product and experience design

Technology that shows up in the business results.

When you need it
When the product exists but is not understood, people do not use it the way you expected, or you have to decide what to build first and there is no criterion for ordering it.
What you get
The business problem translated into product decisions: what it solves, for whom, and in what order. And the experience designed to be used without a manual.
Our commitment
Every key screen is tested with real people before it gets built.

See it in a case The only API was a person

Brand identity

A name, a visual system and usage rules that hold up as the business grows.

When you need it
When the brand was assembled in pieces, each piece says something different, and every new thing reopens the same discussion from scratch.
What you get
A name, a visual system and documented usage rules: a manual someone else can apply without asking you, with contrast ratios and minimum sizes already resolved.
Our commitment
Every piece you need afterwards comes out of the same system, without reopening the discussion from scratch.

Brand loyalty

So your client's clients come back.

When you need it
When each new client costs more to win and the ones you already have do not return, so all your growth depends on continuing to buy attention.
What you get
Work on the touchpoints that decide whether the client comes back: consistency, experience, and the tools that sustain it over time.
Our commitment
A discount buys the next purchase. What brings people back is something else, and that is where the work goes.

How we do it

In stages, and each one leaves something in your hands

  1. 01

    Assessment

    What your brand conveys today, what your product solves and where customers drop off.

    You keep A map of what works and what does not, with priorities.

  2. 02

    Strategy

    What you want people to say about your company, to whom and in what tone.

    You keep The brand platform: purpose, audience and voice.

  3. 03

    Design

    The identity, the screens and the touchpoints, with specialists in each discipline.

    You keep The visual system and the designed product.

  4. 04

    Rollout

    The rules and resources so your team can keep it up.

    You keep The brand guide and the everyday pieces.

  5. It is yours

    The files, the usage rights and the guide are yours: the brand belongs to your company.

How long it takes A small project takes about two months; a large one, up to eight. Scope and price are closed before we start.

What we need from your side

  • Someone who can decide on the brand and the product.
  • Access to your customers, or to the people who serve them, to listen to them.
  • Whatever you already have: logos, pieces, research, however little.

What you take away

  • A sustainable identity, with its usage rules.
  • The resources to apply it: templates, pieces and files.
  • The product designed to be used without a manual.
  • Your customer touchpoints, put in order.

See it in a case

The only API was a person

The platform was built with the finish of a product: its own brand, published apps, a documented API and a back office to run it.

In
To know where their cargo was, clients had to ask a person
Out
Portal, app and API: clients answer themselves, at any hour
Read the case

Questions

What people ask us before we start

How much does it cost?

It depends on how much needs building: adjusting an identity is not the same as creating one, or designing a whole product. We charge per project, with a closed scope, and the price comes out of the assessment.

Who does the design?

We direct it and do it with specialists in each discipline: identity, product, illustration. You always talk to the same team, which makes sure everything follows the same strategy.

Do you run campaigns?

We leave your brand ready to go out: the message, the tone and the base pieces. Media buying and campaign production are done by a specialised team, and we coordinate them so they stay true to what we built.

What if we already have a brand?

All the better: we start from what works. Often there is no need to start from scratch, just to put what exists in order and write the rules that were missing.

Do you build the product too?

Yes: what we design can be built by the same team, through Build. Design and development speak the same language from day one.

See Build

Few projects use just one

Next step

Let's start with what is going on

A conversation to understand the problem before talking about technology. If after that there is nothing to build, we will tell you.

Book a call

Or write to us at hello@alubyte.com